Wednesday, April 18, 2012

Why Annie Sloan CHALK PAINT®?

I always enjoy seeing the look on my customers' faces when I say, "Right, no priming, no sanding!"    I remember back in May of 2011 when I first heard of CHALK PAINT® decorative paint by Annie Sloan and as a licensed California painting contractor, I'm ALWAYS searching for the best paint and the easiest to use.  I always was a Benjamin Moore™ girl since 2001 and since I was first bitten by the CHALK PAINT® bug in June, I haven't looked back to my old friend Ben since.  Now, I'm not bashing Ben, he makes a great premium wall paint, but I'm over him now.  Just last week, I used Ben while doing a color consultation and working on matching our paint up for wood and trim and some Ben for the walls, I realized how very different our paints are from Ben.

Obviously, having your kitchen cabinets painted by a professional is costly.  Why?  Well, I call it 12 steps.  The average kitchen cabinet job will run you usually anywhere from $4,000-$8,000.  Having your cabinets done by a professional involves these steps:

1. Sanding
2. Cleaning with TSP
3. Primer Coat 1
4. Sanding
5. Primer Coat 2
6. Base Coat 1
7. Sanding
8. Base Coat 2
9. Light Sanding
10. Glazing (if you want an Antique Finish)
11. Polyurethane Coat 1
12. Polyurethane Coat 2

Now this doesn't even COVER the time between coats to dry.  Still think you need a professional to do your cabinets?  Think again.  I'm often asked if I'm still doing contract work.  I'm happy to say not as often as I used to, it takes a toll on my body, I have had one shoulder surgically repaired and another that needs it, also.   Now that I've hit the big 4-0 this year, I'm thinking of long term.  The beauty of what I do is that I get to teach my customers how to do their own cabinets!

If you don't know what TSP is, it is Trisodium Phosphate, a concentrated degreaser and cleaner.  WEAR gloves and carefully mix!  Here is the brand I use:

Annie Sloan's CHALK PAINT® for Cabinets:

1. Clean all surfaces with TSP (I NEVER skip this step because we always have grease on our kitchen cabinets!)
2. Paint in one of our 29 beautiful colors (or mix up your own custom color, I'm a fan of Louis Blue and French Linen right now!)  It's going to dry fast.  When it's dry, you can do the next step!
3. Paint on a second coat
4. Clear Wax
5. Dark Wax
6. Buff to a sheen

Lately I've been reading about other bloggers scoffing at the cost of CHALK PAINT®...but, why?

Consider this:

For one pot of CHALK PAINT® at the California selling price of $38.95, you can skip this:

Home Depot sells is right HERE for $39.98 a gallon.  That's right, I said you DON'T need primer for just about any surface you are going to paint.  No priming.

No more of this mess either (yuck):

Just paint it right on top of that surface.  Stop buying sanding disks for your palm sander!

You have ugly cabinets?  Check out what one of my customers in the North San Francisco Bay area did with his kitchen ON HIS OWN with 3 pots of CHALK PAINT® in Old White, 1 tin Soft Wax, 1 Wax Brush (total cost was under $200):

If you want to learn to paint with CHALK PAINT® and aren't sure where to begin, send me an email and I'll tell you all about workshops held every month that will teach you all the basics on where and how to begin.  In a workshop, we will cover three techniques and everything you need to conquer waxing with clear and dark finishes!


  1. I loved this! This is the first blog I read this morning

    ....needless to say it frustrated me greatly. I am sending her to your blog for a little friendly education.

    Thanks for making me smile today!

    Janet xox
    The Empty Nest

  2. Hi there!

    I'm so sorry to say that it's my post that Janet referenced in the first comment. She left me a comment with lots of information about ASCP. I thanked her for the info and edited my post. I certainly did NOT mean to scoff at the cost of ASCP; I simply didn't want to invest much money in the re-making of my piece of furniture--it's a cute, sturdy piece, but it was a Bombay Company piece to begin with, so it's not a piece of fine furniture.

    From your post, it sounds as if ASCP is a product that I should really try for myself! Meanwhile, I achieved a pleasing look with a homemade chalky paint, and I'm happy. I'm glad to know, though, that ASCP is a special product that's worth its price.

  3. Where are you located I would love to learn this technique--I could not find your email??